Red Bull’s Investment in Leeds United
Red Bull, the global soft drink company, has acquired a minority stake in Leeds United and is set to become the principal shirt sponsor for the team in the upcoming season. This move adds Leeds United to Red Bull’s extensive portfolio of football clubs, alongside existing owners 49ers Enterprises.
Partnership Details
- Red Bull’s logo will feature prominently on the front of both the men’s and women’s first-team kits.
- The club’s name and Elland Road stadium will remain unchanged despite the new sponsorship.
Leeds United has announced a multi-year agreement with Red Bull, designating them as the club’s front-of-shirt partner starting from the next season.
United chairman Paraag Marathe expressed his excitement about the partnership, emphasizing Red Bull’s commitment to building a successful future for Leeds United while respecting the club’s heritage.
Red Bull’s involvement marks a significant milestone for the club, providing support to enhance its competitive edge and potential.
Red Bull’s Football Portfolio
- RB Leipzig
- Red Bull Salzburg
- New York Red Bulls
- RB Bragantino
- RB Brazil
- Leeds United
Red Bull’s chief executive of corporate projects and investments, Oliver Mintzlaff, expressed delight in the partnership with Leeds United, highlighting the club’s stature in English football and its ambitious goal of returning to the Premier League.
Leeds United will continue in the Championship for another season following their defeat in the play-off final against Southampton.
