EU Warning to TikTok Over TikTok Lite Service
The European Union (EU) has issued a severe warning to TikTok regarding its new service, TikTok Lite, citing concerns about its addictive nature and potential impact on users’ mental health. The EU has threatened to ban the service under the Digital Service Act (DSA).
Background
The EU’s warning comes as a response to worries that TikTok Lite could be as addictive as cigarettes. This marks the first time the EU has utilized its powers under the DSA to impose fines on social media companies since the act was passed in August.
Commission’s Ultimatum
The commission has given TikTok a deadline until Wednesday to present arguments in defense of TikTok Lite. Failure to provide compelling proof of safety may result in the enforcement of interim measures, including the suspension of the TikTok Lite reward program.
Concerns and Actions
The commission has expressed concerns about the addictive nature of TikTok Lite, particularly for children. The reward program, which offers incentives such as Amazon vouchers and gift cards, is under scrutiny for its potential impact on users’ behavior.
The commission has highlighted that despite ongoing investigations into TikTok’s compliance with the DSA, the company proceeded with the launch of TikTok Lite in France and Spain. This move has raised further concerns about child safety and the protection of young users in Europe.
Response from TikTok
In response to the EU’s warning, a TikTok spokesperson expressed disappointment with the decision. The spokesperson clarified that the TikTok Lite rewards hub is not accessible to users under 18, and there are limits on video watch tasks to regulate screen time.
TikTok has committed to continuing discussions with the commission to address the concerns raised and ensure compliance with regulatory standards.
